NSW Government Implements Ban on Gambling-Related Signage: Prioritising Responsible Gambling

The New South Wales (NSW) Government has taken a significant step toward reducing problem gambling and promoting responsible gambling practices by announcing the ban of external gambling-related signage from pubs and clubs across the state. The move, scheduled to be effective by 1 September 2023, is a crucial part of the government's key election commitment to minimising gambling harm and creating safer environments for communities. Further details are as follows:- 

  1. Promoting Responsible Gambling

    The NSW Government has been steadfast in its efforts to prioritise responsible gambling practices and protect vulnerable individuals from the potential harm associated with gambling. The government aims to eliminate misleading advertising and reduce exposure to gambling-related temptations by banning external gambling-related signage, such as VIP lounges. These changes are driven by a genuine concern for the health and well-being of communities, particularly children and individuals who may be at risk of gambling harm.

  2. Transition Period and Enforcement Approach

    NSW Liquor & Gaming has developed a comprehensive position paper outlining the enforcement approach and transition period for venue operators to facilitate a smooth transition, which can be accessed here (https://www.liquorandgaming.nsw.gov.au/__data/assets/pdf_file/0005/1139540/compliance-campaign-external-gaming-signage-for-hotels-and-clubs-may-2023.pdf. Over the next three months, operators must remove all gaming-related signage from their premises. In cases where delays may arise due to circumstances beyond the operators' control, an additional three-month grace period will be granted. After this grace period, a zero-tolerance approach will be implemented to ensure full compliance with the ban. Recognising the practical considerations involved, the expectations for sign removal will be implemented in stages, allowing venues sufficient time to adjust.

  3. Penalties and Future Outlook

    The government has underscored the importance of adherence to the ban by introducing penalties for non-compliance. Venue operators who fail to remove their signage and breach the Act may face up to 100 penalty units or $11,000 per offence. This stern approach conveys that the government is committed to enforcing responsible gambling practices and protecting communities from potential harm.

  4. Conclusion

    The ban on gambling-related signage in NSW marks a significant milestone in the government's ongoing efforts to prioritise responsible gambling practices and minimise gambling harm. By removing external signage, the government aims to create safer environments and reduce the exposure of vulnerable individuals, including children, to gambling temptations.